33
the north face mütze
Skip itSoft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.09avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.13–€29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€98K€98K/yr · 315K searches
Review moat
Bad7,816.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-91.8%90-day search growth — must beat 0% to launch
Signals High Returns