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52

sweatjacke herren

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 47Growth 15Conversion 6Competition 96Returns 15Price range 88Avg price 95Brand share 83Review moat 24Quality gap 78

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible€27.76

avg listing price — sweet spot $15–$100

Price range

Great€10.46–€62.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay€252K

€252K/yr · 2.1M searches

Review moat

Bad6,448.98

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Search terms