51
sweatjacke damen
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible€23.59avg listing price — sweet spot $15–$100
Price range
Great€7.14–€68.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,561.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay€100K€100K/yr · 2.2M searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Returns
Bad10.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale