43
superdry
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible€29.91avg listing price — sweet spot $15–$100
Price range
Great€6.72–€75.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,377.38avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad€58K€58K/yr · 586K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns