52
suits
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (30.1%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great€77.26avg listing price — sweet spot $15–$100
Review moat
Good613.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good€383K€383K/yr · 2.6M searches
Price range
Okay€14.40–€222.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad30.1%return rate — above 5% kills the launch gate