36
stulpen rot
Skip itSoft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay1,526.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Bad€7.96avg listing price — sweet spot $15–$100
Market size
Bad€21K€21K/yr · 32K searches
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Price range
Bad€6.52–€10.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier