44
stulpen damen
Skip itSoft demand (-78.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good507.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.48–€21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€128K€128K/yr · 885K searches
Avg price
Okay€9.42avg listing price — sweet spot $15–$100
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand