49
still bh
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great€20.02avg listing price — sweet spot $15–$100
Price range
Great€12.87–€35.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay€248K€248K/yr · 1.1M searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,055.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Signals High Returns