36
stiefelsocken
Skip itSoft demand (-89.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great€15.20avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good€8.38–€26.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,571.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€14K€14K/yr · 97K searches
Growth
Bad-89.4%90-day search growth — must beat 0% to launch