41
steppjacke jungen
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.68avg listing price — sweet spot $15–$100
Price range
Incredible€16.97–€53.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great465.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€34K€34K/yr · 61K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch
Returns
Bad12.6%return rate — above 5% kills the launch gate
Signals High Returns