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steppjacke damen leicht
Skip itHigh returns (18.6%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible€39.35avg listing price — sweet spot $15–$100
Price range
Great€13.64–€113.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good898.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Bad€56K€56K/yr · 1.1M searches
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad18.6%return rate — above 5% kills the launch gate
Signals High Returns