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61

sporthose

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 87Conversion 14Competition 96Returns 35Price range 71Avg price 84Brand share 64Review moat 23Quality gap 62

Competition

Incredible18%

top-5 click share — an open shelf

Growth

Great+90.5%

90-day search growth — must beat 0% to launch

Avg price

Great€18.62

avg listing price — sweet spot $15–$100

Price range

Good€7.41–€33.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€250K

€250K/yr · 1.2M searches

Returns

Okay4.8%

return rate — above 6% kills the launch gate

Review moat

Bad7,646.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale