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softshelljacke
Skip itHigh returns (16.0%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great€62.31avg listing price — sweet spot $15–$100
Price range
Good€25.66–€142.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,022.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€106K€106K/yr · 315K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad16.0%return rate — above 5% kills the launch gate