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softshelljacke jungen
Skip itHigh returns (11.3%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible€29.62avg listing price — sweet spot $15–$100
Price range
Incredible€15.37–€74.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€185K€185K/yr · 903K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Returns
Bad11.3%return rate — above 5% kills the launch gate