40
softshelljacke damen
Skip itHigh returns (17.0%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible€35.16avg listing price — sweet spot $15–$100
Price range
Great€13.64–€112.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good973.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Market size
Bad€11K€11K/yr · 507K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.0%return rate — above 5% kills the launch gate
Signals High Returns