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softshelljacke damen wasserdicht atmungsaktiv
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (13.4%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€34.08avg listing price — sweet spot $15–$100
Price range
Great€10.47–€83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,094.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay€186K€186K/yr · 3.4M searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.4%return rate — above 5% kills the launch gate
Signals High Returns