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57

sneaker damen

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 34Conversion 3Competition 98Returns 16Price range 75Avg price 95Brand share 54Review moat 21Quality gap 67

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€33.36

avg listing price — sweet spot $15–$100

Market size

Great€1.8M

€1.8M/yr · 25.5M searches

Price range

Great€7.36–€120.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Review moat

Bad11,704.95

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Products