40
skull cap
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good€12.71avg listing price — sweet spot $15–$100
Price range
Good€4.78–€25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,974.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Market size
Bad€17K€17K/yr · 93K searches
Signals No Dominant Brand