35
skims
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€18.89avg listing price — sweet spot $15–$100
Price range
Good€8.72–€29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good815.82avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad€28K€28K/yr · 423K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale