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52

skechers damen

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 76Growth 22Conversion 3Competition 98Returns 22Price range 37Avg price 95Brand share 61Review moat 24Quality gap 67

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€41.72

avg listing price — sweet spot $15–$100

Market size

Great€933K

€933K/yr · 11.2M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.83–€233.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,650.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Reviews