50
schmuckständer
Worth a lookShows low returns (1.3%), but soft demand (-18.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good733.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.06avg listing price — sweet spot $15–$100
Price range
Good€5.84–€27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€263K€263K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.1%90-day search growth — must beat 0% to launch