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schlüsselschale
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great363.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.12avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good€5.14–€29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€93K€93K/yr · 701K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand