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schlüsseletui
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,633.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€162K€162K/yr · 899K searches
Avg price
Okay€10.07avg listing price — sweet spot $15–$100
Price range
Okay€3.38–€21.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale