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Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great€15.97avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.94–€32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,475.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad€78K€78K/yr · 674K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.0%90-day search growth — must beat 0% to launch