45
schildkröte kostüm
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great223.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.60avg listing price — sweet spot $15–$100
Price range
Good€3.59–€41.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€20K€20K/yr · 78K searches
Growth
Bad-92.3%90-day search growth — must beat 0% to launch
Signals Quality Gap