45
schal weiß
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great€4.64–€47.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.05avg listing price — sweet spot $15–$100
Review moat
Good540.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad€32K€32K/yr · 55K searches
Growth
Bad-73.3%90-day search growth — must beat 0% to launch