42
schal damen
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,328.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay€200K€200K/yr · 2.3M searches
Avg price
Okay€10.52avg listing price — sweet spot $15–$100
Price range
Okay€3.85–€21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand