36
rotes tuch
Skip itSoft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good959.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.40–€18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.09avg listing price — sweet spot $15–$100
Market size
Bad€34K€34K/yr · 90K searches
Growth
Bad-69.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier