27
rote fliege
Skip itPrices mostly outside the sweet spot ($3.19–$14.95) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,575.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Avg price
Okay€8.87avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad€36K€36K/yr · 53K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Price range
Bad€3.19–€14.95cheapest to priciest tracked listing — scored on the share inside $15–$100