42
rosa rock
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€14.65avg listing price — sweet spot $15–$100
Review moat
Good953.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.25–€25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€13K€13K/yr · 171K searches
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
Returns
Bad14.0%return rate — above 5% kills the launch gate