42
rook
Skip itPrices mostly outside the sweet spot ($3.95–$15.44) — this niche doesn't clear our bar today.
Review moat
Great149.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.37avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad€52K€52K/yr · 371K searches
Price range
Bad€3.95–€15.44cheapest to priciest tracked listing — scored on the share inside $15–$100