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rollkragenshirt damen

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Soft demand (-84.9% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 2Competition 87Returns 3Price range 64Avg price 63Brand share 58Review moat 54Quality gap 79

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€8.32–€26.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.61

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,325.72

avg incumbent reviews — the moat a new listing must climb

Returns

Bad11.2%

return rate — above 5% kills the launch gate

Market size

Bad€8K

€8K/yr · 408K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-84.9%

90-day search growth — must beat 0% to launch

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