30
rolex
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good935avg incumbent reviews — the moat a new listing must climb
Market size
Good€320K€320K/yr · 360K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Price range
Bad€25.98–€1164.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€493.84avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand