64
rock
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Growth
Incredible+125.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€17.84avg listing price — sweet spot $15–$100
Price range
Great€7.50–€54.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,086.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay€163K€163K/yr · 4.8M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 5% kills the launch gate