40
rock silber
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great159.21avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good€13.30avg listing price — sweet spot $15–$100
Price range
Okay€5.69–€22.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€9K€9K/yr · 77K searches
Growth
Bad-90.3%90-day search growth — must beat 0% to launch
Returns
Bad23.4%return rate — above 5% kills the launch gate