44
rock orange
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good552.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.44avg listing price — sweet spot $15–$100
Price range
Okay€4.30–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€14K€14K/yr · 66K searches
Growth
Bad-86.5%90-day search growth — must beat 0% to launch
Returns
Bad14.6%return rate — above 5% kills the launch gate