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rick and morty

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A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 23Conversion 10Competition 42Returns 98Price range 67Avg price 81Brand share 50Review moat 80Quality gap 25

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€17.36

avg listing price — sweet spot $15–$100

Review moat

Great409.45

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.95–€33.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€35K

€35K/yr · 248K searches

Search terms