51
ray ban
Worth a lookShows a sweet-spot price point ($62.61 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great€62.61avg listing price — sweet spot $15–$100
Price range
Great€7.22–€103.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,387.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€121K€121K/yr · 165K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale