54
poncho damen
Worth a lookShows a sweet-spot price point ($26.99 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible€26.99avg listing price — sweet spot $15–$100
Price range
Great€4.78–€90.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay1,974.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay€190K€190K/yr · 857K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier