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poloshirt herren langarm
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but soft demand (-44.4% this quarter) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great€21.65avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€9.74–€49.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great376.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad€57K€57K/yr · 490K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch