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poloshirt damen
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great€17.05avg listing price — sweet spot $15–$100
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Price range
Great€7.45–€40.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,775.37avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad€66K€66K/yr · 727K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale