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pj masks spielzeug
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€15.15avg listing price — sweet spot $15–$100
Price range
Good€4.64–€43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€51K€51K/yr · 280K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch