47
pinguin
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good€2.96–€49.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,237.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€94K€94K/yr · 628K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.5%90-day search growth — must beat 0% to launch