51
piercing set
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but prices mostly outside the sweet spot ($4.38–$16.12) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good560.98avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.32avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€74K€74K/yr · 436K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Price range
Bad€4.38–€16.12cheapest to priciest tracked listing — scored on the share inside $15–$100