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pfau
Skip itSoft demand (-96.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€18.45avg listing price — sweet spot $15–$100
Review moat
Great340.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€4.86–€139.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€96K€96K/yr · 412K searches
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.3%90-day search growth — must beat 0% to launch