50
partybrille
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but soft demand (-45.0% this quarter) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great387.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€11.95avg listing price — sweet spot $15–$100
Price range
Good€4.93–€25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€60K€60K/yr · 219K searches
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand