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paddington
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€20.77avg listing price — sweet spot $15–$100
Price range
Great€9.65–€56.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great485.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad€76K€76K/yr · 468K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand