44
outdoor
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€91.76avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€153K€153K/yr · 577K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,408.23avg incumbent reviews — the moat a new listing must climb
Price range
Bad€8.17–€1259.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price