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outdoor softshelljacken für herren
Skip itHigh returns (13.8%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible€42.56avg listing price — sweet spot $15–$100
Price range
Good€22.01–€128.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good720.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€154K€154K/yr · 927K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad13.8%return rate — above 5% kills the launch gate
Signals High Returns