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nike 35
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible€27.10avg listing price — sweet spot $15–$100
Price range
Great€11.43–€49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,050.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad€30K€30K/yr · 75K searches
Signals High Returns